Pedigree & Whiskas

Shopping vouchers


The shopping vouchers for Pedigree and Whiskas

Every euro you spend becomes a 1-euro voucher. Customers upload their receipts to the campaign Web site or send them in with their subscriber card. Then they receive a shopping voucher in the mail that they can redeem at retailers. A great reason to make a large-volume purchase.

To ensure the success of this promotion, REINBOLDROST implemented the following service modules:

  • Brainstorming and conceptualizing campaign
  • Acquiring partners
  • Purchasing prizes
  • Project management from contracting through to reporting
  • Market research
  • Promotional risk management
  • Creation and production of campaign-related ad materials plus storytelling
  • Programming campaign Web sites/banner/voting logic
  • Co-packing, packaging, and logistics
  • Clearing and fulfillment
  • Couponing in retail through clearing houses
  • Consumer care