Dr. Oetker

Sampling preserving sugar


A sampling idea for preserving sugar by Dr. Oetker

It’s time for fresh-harvested strawberries to start appearing on the consumer’s table – and Dr. Oetker’s going out to meet customers with a fruity sampling idea. Eismann and strawberry farmers cooperate to distribute 500,000 free samples each of preserving sugar for strawberry sauce to consumers personally. The campaign is supported by banner ads at Eismann and ad placements in the “Eismann Aktuell” magazine.

To ensure the success of this promotion, REINBOLDROST implemented the following service modules:

  • Brainstorming and conceptualizing campaign
  • Acquiring partners
  • Purchasing prizes
  • Project management from contracting through to reporting
  • Market research
  • Promotional risk management
  • Creation and production of campaign-related ad materials plus storytelling
  • Programming campaign Web sites/banner/voting logic
  • Co-packing, packaging, and logistics
  • Clearing and fulfillment
  • Couponing in retail through clearing houses
  • Consumer care