Bottle cap collecting campaign


The Paulaner bottle cap collecting campaign

Just collect 6 bottle caps with the Paulaner loyalty symbol, indicate your desired name, choose a glass, and send it all in. You’ll receive a hand-engraved Paulaner glass in the mail. We’ll also be giving away 10 weekend holiday packages.

To ensure the success of this promotion, REINBOLDROST implemented the following service modules:

  • Brainstorming and conceptualizing campaign
  • Acquiring partners
  • Purchasing prizes
  • Project management from contracting through to reporting
  • Market research
  • Promotional risk management
  • Creation and production of campaign-related ad materials plus storytelling
  • Programming campaign Web sites/banner/voting logic
  • Co-packing, packaging, and logistics
  • Clearing and fulfillment
  • Couponing in retail through clearing houses
  • Consumer care