The user-generated content campaign for duplo

3-step online promotion. A banner campaign encourages users to upload funny photos. Then they write even funnier stories for duplo to go with 50 selected photos, which are published in an online gallery. Finally, users vote for one story. The 3 high scores win an action-packed trip for 2 to Berlin. 1 SAMSUNG tablet is given away per day in phases 1 and 2, then 5 SAMSUNG smartphones are awarded at the end of the campaign. As a push strategy, 3 photos are distributed as free postcards.

To ensure the success of this promotion, REINBOLDROST implemented the following service modules:

  • Brainstorming and conceptualizing campaign
  • Acquiring partners
  • Purchasing prizes
  • Project management from contracting through to reporting
  • Market research
  • Promotional risk management
  • Creation and production of campaign-related ad materials plus storytelling
  • Programming campaign Web sites/banner/voting logic
  • Co-packing, packaging, and logistics
  • Clearing and fulfillment
  • Couponing in retail through clearing houses
  • Consumer care