Wasa

2-for-1 leisure coupon

Double Leisure Fun

The Wasa 2-for-1 leisure coupon

Acquisition of 350 leisure activity partners in D and A. 100% tailored to Wasa’s target audiences. Individually designed leisure activity offers for families with kids, women, and mature consumers. Cut out campaign vouchers from the package, go right to the campaign Web site online, and find just the right leisure activity idea. Then turn over your voucher at the cash register when you get there, and you’ll get a 2nd ticket free.



To ensure the success of this promotion, REINBOLDROST implemented the following service modules:

  • Brainstorming and conceptualizing campaign
  • Acquiring partners
  • Purchasing prizes
  • Project management from contracting through to reporting
  • Market research
  • Promotional risk management
  • Creation and production of campaign-related ad materials plus storytelling
  • Programming campaign Web sites/banner/voting logic
  • Co-packing, packaging, and logistics
  • Clearing and fulfillment
  • Couponing in retail through clearing houses
  • Consumer care